Ana Matic
Ana Matic borrows approaches from varied areas of expertise – including business development, brand/identity design, sociology and entrepreneurship – to drive innovation, facilitate change, and design sustainable, human-centric initiatives.
Her research focus is on aggregate collaboration and amplification of impacts via the intersection of design thinking, systems thinking and foresight practices within complex challenges. Ana’s emphasis is on evolving methods for sustainable value creation – to enable positive organizational, communal and ecological resilience for all ecosystem participants.
Contact: ana.matic@chaordicdesign.com
Research:
Microwork: Theory, Models and Mechanics for enabling impact through aggregate action
Persona 1: Robin Esposito
Robin is a microworker with one of “the good guys”. The scenario represents a plausible future where microwork provides opportunities for advancement.
Scenario 1: Purpose-driven Conglomerates
Microwork organizations offer Skills Packs training upgrades. Meanwhile, drone water-flights attack forest fires across the globe.
Aggregate action, complexity, and microwork
Aggregate action, in the form of microwork, has the potential to engage an unprecedented number of people to tackle complex global problems.
Publications
